Leadership - International Alliance of Female Copywriters

Beverly Bergman has been feeding her interest in consumer behavior ever since her first advertising class in college. She’s developed an uncanny ability to talk to the “little voice” inside consumer’s heads to turn prospects into buyers for her clients through the copy she writes. Ms. Bergman, an award-winning copywriter, now works with and empowers 6-figure professional coaches in achieving financial success by providing writing, editing, and marketing consultation services that turn copy into gold.

Beverly’s passion for writing started as a fifth grader when she created a neighborhood newspaper in Akron, Ohio. It turns out that Beverly had a clear vision even then for what she wanted to do in life! She excelled in the Ohio State University Honors English program, choosing to major in Journalism and minor in the Psychology of Consumer Behavior. Beverly went on to earn a Bachelor of Science Degree from the E.W. Scripps College of Communications at Ohio University. She started her professional marketing career writing and producing advertising and promotions copy for radio stations in Toledo, Ohio.

After moving to San Diego, Beverly enjoyed twenty years of experience in corporate marketing communications management with the advertising departments of several distinguished area companies. Having experienced layoffs due to companies going bankrupt, corporate downsizing, technology advances and political posturing, the thought of controlling her own destiny started to rise up within her. Often feeling like a round peg in a square hole, with a creative streak that had been stifled one too many times, it became obvious to Beverly that she was destined to be her own boss.

“I feel so fortunate to have consistently worked in such a fun and exciting field doing what I love, live and breathe” said Beverly. “I’d have done it even if they hadn’t paid me, from writing copy for press releases, sales letters and print ads to producing radio ads, gathering and reporting the news to advertising management. Then creating marketing strategies and writing for direct mail, print ads, newsletters and online sites including ezines, websites, sales pages and squeeze pages. I still get such a charge out of writing really strong copy – and I love collaborating with others.

My passion for copywriting continues to increase as more opportunities to leverage my expertise and play in more markets open up. I’ve always been very inquisitive, an information junkie, who enjoys sharing all that I’ve learned to benefit others. I feel like I’ve become who I was meant to be, culminating in exploring my propensity to be a leader.”

In 2003, Beverly had the good fortune to meet one of the world’s most beloved and revered triathlon competitors, the “Winning in Life” coach Dr. Barbara Warren. While Beverly edited four of Dr. Barbara’s books, Dr. Barbara (as she was affectionately known) coached Beverly to re-connect with the confidence she held within to go out on her own. Beverly started freelancing, turning her lifetime passion for marketing, writing and editing into her company, BB Marketing Solutions. It was her goal to help small business owners avoid wasting their precious advertising dollars using the wrong media on the wrong materials on messages that didn’t tell their story.

Beverly was inspired to give back and share her gratitude for the bountiful gifts she had received from working with Dr. Barbara. Beverly began focusing on helping coaching professionals achieve their goals through truly targeted marketing copy. Her brand, “Copywriting for Coaches” grew from Beverly’s experience having edited Dr. Barbara’s books and from her extraordinary subsequent coaching with Gina Ratliffe DeVee of Queen Esther Experience.

An expert marketing strategist, Beverly developed the Money Matrix Hourglass^TMsystem for exponentially growing any business via lead generating Squeeze Pages. She speaks and writes about marketing and copywriting, has edited numerous books, and authored the current E-book: “Squeeze Page Juice: How to Create High-Converting Lead Generation Opt-in Pages!”

Beverly went on to expand her business and her role as a leading copywriter to establish the International Alliance of Female Copywriters (IAFC) at http://IAFC-Connect.com. She is the Founder and President of the IAFC, whose mission is to support, connect and empower women with an interest in copywriting as a career choice. Beverly feels that competition is to be watched but not followed or feared – believing that there is plenty of business for all of us when one simply focuses on their own strengths. The IAFC is a global network connecting women in the copywriting field with the resources and nurturing community all of us need to ensure success.

Beverly previously served as marketing officer on the board of directors of two organizations that help children heal through the arts: A Reason to Survive (ARTS) and Children’s Creative Festivals (Chalk art). She currently serves as a board member of the San Diego Professional Coaches Alliance (SDPCA), and is a member of the National Association of Professional Women (NAPW), National Association for Female Executives (NAFE), and American Writers & Artists, Inc. (AWAI).

The Coaches’ Rainmaker
Founder and President, International Alliance of Female Copywriters
Founder and CEO, BB Marketing Solutions, LLC